Company: Woodridge labs is an innovative beauty company with unique products such as Vita-K Solution to reduce wrinkles and Soylutions--Soy based cremes for lips, eyes, face, and neck. Issue: In early 1999, Woodridge Labs was a unique unknown skin care company and worked with Fred O'Kasick Sales for the guidance on how to effectively gain national retail distribution.
Overview: Fred O'Kasick Sales worked with top management to develop national strategies, pricing, and promotional activities for 8 SKU's in American Stores and Walgreens.
Resolution: Fred O'Kasick Sales key insights and years of pricing, promotional, and positioning experience, enabled these items to rank in the top 10--in terms of profitability--in the skin care market. |
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