Company: Vidal Sasson is known the world over for its innovative approach to unique hair care products across multiple market segments. Issue: Vidal Sasson was looking for the professional guidance necessary to bring its salon presence into the retail markets.
Overview: In 1977, Fred O'Kasick Sales worked with Vidal Sasson to craft a new retail strategy--from the professional ranks to the retailer--which brought the company into the 80's as one of the top hair care brands.
Resolution: Fred O'Kasick Sales insight on the retail markets and their programs enabled Vidal Sasson to bring forward rock-solid programs which tapped a whole new market segment and created cross category growth. |
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