Company: Sarah Michaels is the purveyor of a full line of bath and beauty products covering a wide range of market segments. Issue: At the time, Sara Michaels was a new company looking to become established in the retail markets.
Overview: In 1990, Fred O'Kasick Sales worked with top management and offered strategic insights into the retail consumer market, which enabled them to employ in-line sets with promotional products to increase brand exposure and sales.
Resolution: With this insight, Sara Michaels went from an unknown company in 1990 to becoming the #1 full service bath line with over 60 SKU'S in the majority of every major account. |
|
