Do you deal with promotion only programs?

Absolutely. And there are two ways to go about this. We can help you strengthen your program for "quarterly runs"--on counter, near pack, end cap--or work with you to turn your "promotional" idea into a program to get permanent shelf space all year round. With our insight, we'll prescribe the best way to get the most bang for your buck--and be profitable.

What if I don't want to go national?

I have heard that once a program goes national, they are out of business.
First, Fred O'Kasick Sales is in the "nurturing business" and will only recommend you pursue an avenue which is best for your company. If we feel you have a product that can dominate a segment, but lack the manufacturing to keep up, then we will not recommend it.

Fred O'Kasick Sales has nurtured many companies with account and geographic specific promotions before taking them national. Have we taken products with little brand awareness and brought them national with success? Absolutely. However, for every program that we bring national, we recommend that many more stay low key until the timing is right. After all, it is perfectly fine to own X% of a market as long as it has ample profit margins.

Have you ever dealt with companies and vendors who dominated--or were unknowns--in a particular trade and brought them to the masses?

Absolutely. For example, a highly successful mail order company wanted to get national distribution. We worked with them for six months retooling all their programs, price points, packaging, shipping, and suppliers to ensure that when they went forward, they didn't stumble. Another example involves a medical conglomerate who "owned" the hospital channel and wanted to bring their products to retail with a synergistic marketing platform. We created a new national look and feel as well as lined them up with all the tools necessary to communicate their products benefits at attractive price points without missing a single shipment--even during intense promotions.

Do you represent multiple vendors dealing with the same products?

Unfortunately no. When we enter into an agreement to work with a vendor, we make sure that all our resources are dedicated to their placement and success. This, in effect, closes out the category for others with exact products who may be looking for our help. However, their are exceptions to this rule. See the question "Do you represent competing products" on the previous FAQ page.

Do you work with companies you may never represent?

While the answer to this question is yes, we can only think of a few instances over the past 25 years whereas a potential vendor has used our services to reposition their products and did not sign on for representation.

What standard reports do you offer to keep me abreast of my line progress?

Twice a month you'll get statements which will reflect our sales, billing, and progress activity on your program.

How often do you recommend or execute repositioning of a program?

This depends on several factors such as consumer / market trends, shelf space, category strength, competition and line extensions. What we try to do is forecast where your product / program needs to be in terms of strength and sales and help you build your program around your long term objectives.